BY SaaS Growth Infrastructure
Launching Self-serve / PLG
You've started to see a shift...
In the way customers approach your product. Instead of seeking detailed demos or long sales conversations, they want to jump right in, understand your product on their own terms, and sign up for a trial. Your sales team has noticed the shift, as they're finding themselves spending less time on traditional sales activities and more time supporting customers who've already signed up for a trial or started using your product.
You've also noticed that many other successful SaaS businesses are transitioning to a self-serve or product-led growth (PLG) model, where the product is the primary driver of customer acquisition, conversion, and expansion. This model makes a lot of sense for your business, especially given the increasing demand from your customers for an off the shelf, self-serve version of your product.
But transitioning to a PLG model is a big step. It's not as simple as just offering a self-serve option on your website. You need to rethink your pricing strategy, product design, customer engagement, and many other factors. You also need to ensure that you have the right infrastructure in place to support this model.
You've considered several options - should you revamp your website to accommodate self-serve sign-ups? Should you build out the self signup flow (which might take months) just to run an experiment? However you answer those questions, you will need infrastructure to support your plans.
You need a tool that not only enables you to quickly and easily implement new pricing models
, like usage-based pricing
, and options for self-service, but also provides the analytics your growth team
needs to understand customer behavior
, drive customer engagement. You need a tool that will not just provide your customer success team
with data about your self-serve customers, but support your growth by alerting your sales team
about high-value PLG customers..