5 Ways Founders Can Benefit From Using SaaS Billing Software

October 5, 2023
As a founder, you've got a lot on your plate. From product development to marketing and everything in between, it's easy to push some tasks down the priority list. One area that often gets overlooked is SaaS billing solutions; for example, figuring out a system to automate billing and related tasks. Many founders we've spoken to delay implementing their SaaS billing software thinking it's a time-consuming or expensive investment. However, the truth is that SaaS billing solutions can save time, money, and effort, "paying for themselves" pretty quickly and leading to significant benefits for both founders and their teams. In this article, we'll discuss five ways founders can benefit from using these kinds of SaaS billing software solutions, and explore the features and functionalities that make it an essential tool for businesses.

Improve Your Team's Efficiency — And Morale

Save Time and Resources: Streamline the SaaS Billing Process
Regardless of what SaaS billing model you use, the manual billing process can eat up a lot of time and resources, hindering your company's growth. For a SaaS Subscription business, recurring revenue is the lifeblood of your company, and when invoices get lost or calculations are incorrect, the whole process can become a time-consuming headache. By introducing an automated SaaS billing software, you can help eliminate these pain points and in turn, improve your team's efficiency and overall workflows. Automated billing reduces the likelihood of errors and streamlines the invoicing process, allowing your team to focus on more critical tasks that contribute to your company's growth.

SaaS billing software automates invoicing, payment processing, and tracking, freeing up your team's time and allowing them to focus on more strategic tasks. With a more efficient billing process, you can scale your business more quickly and effectively.
Ditch the Frustration: Improve Team Morale
The manual errors that can happen with billing can also generate an understandable amount of frustration internally. Accounting and FinOps get frustrated with confusing invoicing and unclear billing models, while Customer Success is hearing complaints from customers, yet there's nothing Sales, Product or Engineering can do to help - because billing at many companies isn't something that belongs solely to one team, but affects many parts of the organization at different levels. And if no one feels responsible or empowered to really solve these issues, it remains an annoying bottleneck for everyone in your company.

End-to-end SaaS billing systems can handle the entire billing process, from invoicing and payment collection to revenue recognition and reporting. This means your team won't have to spend hours on manual tasks, leading to a more efficient and happy workforce -- not to mention happier customers.

One of the best SaaS billing solutions, like Zuora or Zoho Subscriptions, can automate various aspects of the billing process. This includes generating invoices, multiple payment gateway processing (like Stripe, PayPal, and Apple Pay), and managing flexible billing options such as discounts, free trials, and prorated charges. By streamlining these tasks, you can save valuable time and resources that can be better spent on growing your SaaS business.

Use a SaaS Billing Platform to Gain Valuable Insights

Not all SaaS billing tools are transactional. In fact, many tools out there are focused on providing analytics and insights into your financial situation based on your monetization trends. Tools like SaaSOptics can help you gain a deeper understanding of your revenue streams, cash flow, and customer data, which can help you identify trends, spot potential revenue leakage, and make data-driven decisions to optimize your pricing model or subscription business model.
Accurately Track MRR and ARR with a SaaS Billing System
Tracking monthly recurring revenue (MRR) and annual recurring revenue (ARR) is essential for any SaaS company or subscription business, but doing so manually can be challenging and error-prone. SaaS billing software provides real-time insights into your company's financial performance, enabling you to track MRR and ARR accurately. This data can help you make informed decisions about pricing, marketing, and product development, leading to better business outcomes.

Be Better Positioned for the Future

Focus on Priorities: A better billing tool gives you more time for what matters
As a founder, your time is precious. Spending hours on manual billing tasks takes away from the time you could be dedicating to more strategic initiatives that drive your company's growth. Implementing SaaS billing software allows you to automate and streamline your billing processes, freeing up your time to focus on essential tasks like product development, customer acquisition, and customer success.

SaaS subscription billing software like Paddle or Billforward can handle recurring billing, invoicing, and payment processing for your SaaS business, allowing you to focus on what matters most. By automating these tasks, you can dedicate more time to building strong customer relationships, developing advanced features, and refining your pricing strategy.
Stay Ahead of the Curve: Adapt to Industry Trends
The SaaS industry is constantly evolving, with new pricing models and billing options emerging regularly. Implementing a SaaS subscription billing software that allows you to easily adapt to these changes is essential for staying ahead of the curve and maintaining a competitive edge. SaaS billing software can help you quickly and efficiently implement new pricing models, adjust billing options, and cater to the ever-changing needs of your customers.

For example, a flexible SaaS billing platform can help you test and implement usage-based pricing, tiered pricing, or other innovative pricing strategies as they become popular in the B2B SaaS market. By staying agile and responsive to industry trends, you can ensure that your pricing and billing models remain relevant and appealing to your target audience.

Improve Customer Experience, Improve Efficiency

Provide multiple payment gateways
For SaaS businesses, providing a seamless customer experience is crucial to retaining customers and maintaining a positive brand image. One way to improve the customer experience is by offering multiple payment gateways. With SaaS billing software like Stripe Billing, FastSpring, or Wingback, you can easily accept various payment methods, including credit cards, debit cards, PayPal, Apple Pay, and even cryptocurrencies. This level of flexibility makes it more convenient for your customers to pay for your services, leading to higher satisfaction and retention rates. Many SaaS billing tools can help you achieve this by integrating with various payment gateways and allowing you to offer customizable billing plans that cater to the unique needs of your customers.
Offer flexible plans & trials
No matter what SaaS billing model you have, flexibility is critical to your customers. Some SaaS billing tools often include features that allow you to offer custom billing plans to help ease the friction with new customers. Some examples of this are offering a first-month discount, a free trial period, or pay-as-you-go billing. By providing your customers with personalized billing options, you can enhance their experience with your SaaS product and demonstrate that you truly understand their needs and preferences.
Reduce time-to-payment with a Customer Service Portal
And easy way to decrease time-to-payment -- and also decrease your team's workload -- is by giving your customers a billing portal where they manage a lot of tasks themselves. For example, they can change their payment method, payment details, billing information, and even update or upgrade their own subscriptions, so your customers don't need to schedule a call or send emails to your CS team or Finance team simply to change some basic details on their account. Some tools like Wingback even allow for mid-cycle upgrades which give your customers greater flexibility and incentivizes them to "make the leap" to a higher tier without creating friction by having to you through a sales person.
Give customers correct invoices, the first time
One of the biggest issues for any SaaS subscription business is delivery correct invoices. Along with streamlining the billing and payment process for customers, and improving their overall experience, is consistently making it easier for them to understand their invoices and know what it means. If your customers routinely receive invoices that are significantly delayed, incorrect, confusing, misleading, etc -- this makes it hard for them to plan and budget effectively, and erodes customer trust in your business. By offering your customers foolproof, easy to understand invoices every time, their time to payment will likely also decrease as they won't need to double-check everything you send them. (Your CS team will also save time not having to answer questions!)
Allow customers to predict what their next bill will be
For those with usage-based or metered component in your SaaS pricing model, your customers may be suffering from sticker shock every time they get their bill at the end of the billing cycle. To avoid this, a SaaS billing system that includes a customer portal can enable customers to preview how much they've used at any point in time, so that by the end of the month, they won't be stuck with a jaw-dropping bill they weren't planning for. If your SaaS billing models include any type of unpredictable invoicing, make sure to offer your customers a way to reduce that uncertainty up front.

Tax Compliance & Financial Risk

Automate Tax Calculation and Revenue Recognition with SaaS Billing Solutions
Compliance with local and international tax regulations, as well as accurate revenue recognition, can be a complex and time-consuming task for SaaS companies. Ensuring that your billing process is compliant with these regulations is crucial to avoid potential financial and legal risks. The right billing software or billing tool can help you automate tax calculation and revenue recognition, ensuring that your financial records are accurate and compliant.

SaaS billing solutions like Avalara or Chargebee can automatically calculate and apply taxes based on the customer's location, making it easier for you to manage tax compliance across multiple jurisdictions. Additionally, these platforms can integrate with your accounting software to automate revenue recognition, ensuring that your financial records adhere to the latest accounting standards and regulations.

By automating tax calculation and revenue recognition with SaaS billing software, you can reduce the risk of errors and non-compliance, saving your company from potential financial and legal penalties. This not only helps protect your bottom line but also allows you to maintain a positive reputation in the eyes of investors, partners, and customers.

Final Thoughts

Which is the right billing software for my business?
The right billing software for you and your business depends on a whole host of factors. In reality, there are a multitude of billing solutions like Chargebee, Zuora and Stripe Billing that are not specifically designed for the complexities and nuance of B2B SaaS. For example, they may not be able to accommodate hybrid pricing models that include a combination of tiers, usage, seats and limits.

How to determine: So the first question to ask yourself is, Are you a true B2B SaaS product? If yes, you may want to consider a tailor-made SaaS billing solution like Wingback that handles the entire billing process.
The next question to consider is what your biggest pain point is. Is metering the biggest blocker for your right now? Or is it dunning and payment delays? Or, is it Sales not having the right types of plans to offer to customers? This may determine whether you simply need a SaaS subscription management software, a basic billing tool, or even just implement another payment gateway.
Finally, think down the road past your immediate blocker -- what else might become an issue in 3-6 months? What about in 1 year? Make sure you're taking into account the needs your team will have when, for example, you expand to new markets, launch new features, and more.
Ease of Implementation: It's Not as Hard as You Think
Many founders may be hesitant to implement SaaS billing software, thinking it's a complicated or time-consuming process. However, modern billing solutions are designed to be user-friendly and easy to integrate into your existing systems. In many cases, implementing a SaaS billing solution is a straightforward process that can be completed in a relatively short amount of time, providing immediate benefits to your company.

Platforms like Chargebee, Chargify, or Zuora offer seamless integrations with popular CRM, accounting, and subscription management systems, making it easy to incorporate a SaaS billing solution into your tech stack. Additionally, these platforms often provide comprehensive customer support, onboarding resources, and best practices to help ensure a smooth implementation process.
No matter what type of SaaS billing model you use today, if by automating billing, you can improve team efficiency and morale, streamline billing processes, accurately track MRR and ARR, save time for more strategic tasks, and easily implement new billing models to stay ahead of industry trends. Additionally, the best SaaS billing solutions can actually help you enhance the customer experience and retain happier, more loyal customers.

By embracing SaaS billing solutions rather than pushing them down your to-do list, you can create a more efficient, scalable, and data-driven billing process for your SaaS business. Don't let manual billing hold your company back – adopt SaaS billing software and watch your business thrive in the competitive market.
← Blog